Media


Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.
Media Survey

Elections & social media: the battle against disinformation and trust issues

The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.