Consumers


December 2023: Consumer confidence up in Europe, Middle East and Africa

Overall Index shows first significant change in seven months
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Behavioural Science Publication

Emotions around the world

A cross-cultural framework for emotion measurement.
Generation Y Webinar

[Webinar] KEYS - We need to talk about generations

Join us on 21st September for a new KEYS webinar.
Consumers Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Half of the public across 29 countries think their country is in recession

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

Consumer confidence moves in opposite directions among world’s largest economies

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
Society Survey

Data Dive: Here’s how people are feeling about inflation around the world

In 5 infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
Consumers Survey

Global consumer confidence continues its descent in August

All sub-indices decline as sentiment remains low among world’s largest advanced economies