Consumers

Synthesio expert shares social intelligence program best practices and mistakes to avoid .

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

Put people at the heart of your decisions.

Four criteria for picking the right consumer insights tool for your organization.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.