Demographic change

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Join us on 21st September for a new KEYS webinar.

Proponents outnumber opponents in 22 of 27 countries surveyed

Are we ready for the shock of global population decline?

The average age up until when a person is considered employable across 28 countries is 49.