Generation X

Modern Milestones: Why it's critical to think in life stages
Society Publication

Modern Milestones: Why it's critical to think in life stages

Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?
Ipsos Generations Report 2026: Continuity vs Rupture
Generation X Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.