Generation X

Ipsos Generations Report 2026: Continuity vs Rupture
Generation X Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Ipsos | Generations | KEYS Webinar
Generation Y Webinar

[Webinar] KEYS - We need to talk about generations

Join us on 21st September for a new KEYS webinar.
Ipsos | Generations | Foreword
Generation Y Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.