Generation Y

Ipsos Generations Report 2025
Generation Y Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
Generational Marketing: Breaking free from stereotypes
Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Generations
Demographic change Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
Ipsos | Generations | KEYS Webinar
Generation Y Webinar

[Webinar] KEYS - We need to talk about generations

Join us on 21st September for a new KEYS webinar.
Ipsos | Generations | Foreword
Generation Y Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.