Marketing

Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability
Marketing Publication

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
Ipsos | White paper | What makes a new product succeed
Marketing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Ipsos Update - march 2022
Polling Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Ipsos Update - march 2022
Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Marketing Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Marketing Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
A combination of social media intelligence and audience analysis considers the nuances of specific influencers and stars, as well as those of each particular brand | Ipsos | Synthesio
Brand Influencers Survey

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Management Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.