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Package Testing

The third moment of truth: Why sustainable packaging became a corporate necessity
Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.