Public opinion

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

On average, people underestimate deaths from heart disease by almost three times.

The No. 1 thing people feel worse off than their parents about is retirement.

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes.

Understanding consumers with and without social media.

Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

Global study finds high levels of concern about ageing and paints a negative picture for later life.

Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.