Reputation

The definitive benchmarking of European cities, produced by Resonance with research by Ipsos, surveyed more than 5,000 people in 10 countries to find the best of the best.

What citizen-consumers want from foreign companies doing business in their country.

Meeting citizen-consumers where they are and addressing their needs

Ipsos Reputation Council Report 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.