Segmentation

Ipsos Personabot
Segmentation Publication

Ipsos PersonaBot: Converse with your consumers 24/7

In today’s swiftly evolving field of market research, Ipsos is thrilled to announce the advent of another industry gamechanger, Ipsos PersonaBot. The promise is simple, yet impressive: what if you and by extension everybody in your company could talk to your consumer segments, 24/7 ?
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brands Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
three-step segmentation remedy | Ipsos
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.