Society


Well Being Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Sexuality Survey

Ipsos Pride Report 2026

Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.
Women Survey

Mind the Gaps: Global Attitudes Toward Gender Equality in 2026

Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
Society Survey

AXA Future Risks Report 2025

AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Society Survey

What Worries the World - March 2025

Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
Ipsos Update Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Economy Publication

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.