Society


Innovation Publication

Social Media Conundrum

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
Economy Survey

What worries the world - September 2022

Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
Media Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Ipsos Update Publication

Ipsos Update - October 2022

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Society Survey

Data Dive: Here’s how people are feeling about inflation around the world

In 5 infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
Society Survey

Salaries are lagging behind inflation… for now

New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.

Taking steps towards sustainable travel

Global Ipsos polling finds many people are open to becoming more sustainable tourists.
Society Publication

Gene Therapies: The Moment of Truth

Are physicians and patients ready?

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies