Spotlight*Kuwait – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
The report reveals that 7 in 10 people in Kuwait rely on online sources to obtain information about brands during Ramadan. More specifically, social media platforms (50%) take the lead amongst the utilized sources of information in Kuwait. The “Content Explorer” (28%) makes up the largest Ramadan persona in Kuwait. People who fit this persona are digital enthusiasts who engage deeply with Ramadan-related programs and content on social media.
Click below for the full Kuwait and MENA reports.
