Global market and opinion research specialist

Media & Brand Communication - 17 June 2019

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home...

Society - 12 June 2019

2019 CIGI-Ipsos Global Survey on Internet Security and Trust

With most (86%) admitting to having fallen victim to it. three-quarters (78%) are...

Consumer & Shopper - 31 May 2019

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery...

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Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

Ipsos Update - July 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

Ipsos Update 2 July 2018

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Customer Experience 13 July 2018

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Audience Measurement 25 June 2018

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ethnography 11 June 2018

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In the latest @greenbook GRIT report - the leading and most comprehensive survey of the market research industry -… https://t.co/HISjCyI5gy

10:57 AM - 17 July 2019

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