Ipsos | Global Market Research and Public Opinion Specialist

Society - 17 March 2020

Public Opinion on the Covid-19 outbreak

In an uncertain world, data matters. Ipsos experts share the latest research and...

Consumer & Shopper - 22 January 2020

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation

Media & Brand Communication - 16 June 2020

Bahrain's Most Supportive Brands

The below are the Top 10 Most Supportive Brands perceived in Bahrain.

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Bahrain's Most Supportive Brands

The below are the Top 10 Most Supportive Brands perceived in Bahrain.

Brands 16 June 2020

Ipsos Update - July 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

Ipsos Update 2 July 2018

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Customer Experience 13 July 2018

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Audience Measurement 25 June 2018

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ethnography 11 June 2018

Ipsos

Join Ipsos in Pakistan's webinar on the #macroeconomic outlook of #Pakistan, #COVID19 impact on daily routines, sho… https://t.co/hq5kSIevId

9:00 AM - 17 September 2020

A global presence with 90 markets

All markets

At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.

Do you have a business enquiry?

Contact us

Do you want to participate in a survey?

Participate in a survey