Ipsos | Global Market Research and Public Opinion Specialist

Customer Experience - 18 February 2021

GCC Tech Tracker 2020

A study of internet, content, and technology consumption in Saudi Arabia, UAE, Qatar,...

Society - 5 January 2021

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and...

Customer Experience - 28 December 2020

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world...

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Brands 2 October 2020

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Ipsos Update 1 October 2020

Taking a stand in the age of COVID-19

A corporate communications perspective.

Taking Responsibility 15 September 2020

Global consumer sentiment continues inching up

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

Society 15 September 2020

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ethnography 11 June 2018

Ipsos

Ipsos Tech Tracker GCC 2020 is now available. Our yearly syndicated study of internet, content, and technology cons… https://t.co/sKmJewYSbi

7:00 AM - 24 February 2021

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