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Society -

Public Opinion on the Covid-19 outbreak

In an uncertain world, data matters. Ipsos experts share the latest research and...

Customer Experience -

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a...

Customer Experience -

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

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A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

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