In an uncertain world, data matters. Ipsos experts share the latest research and...
Discover Ipsos UpdateA selection of the latest research and thinking from Ipsos teams around the world.
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.