Ipsos Webinar with Breitling: Navigate the future of luxury

In today's fast-paced world, consumers are increasingly drawn to the familiar and established authority, feeling the world is changing too fast, and for 61% of them wishing for a return to simpler times.  

• 66% also consider they live for today because of uncertain future.  
• With 77% of consumers trusting new products if made from familiar brands, this trend is crucial for luxury industries aiming to build trust and retain customer loyalty.  
• Even affluent Gen Zs (51%) consider luxury purchases with a view to future generation value. 
   

These multiple trends are likely to deeply change the architecture of relation between brands and customer in Luxury.

Join our webinar to discover:  

• how identity, perception, and experience harmoniously work together to shape luxury brands.
• how marketers activate these elements to reinforce, disrupt, or justify brand decisions, aligning with strategy.  
• how to create strong consumer connection through the vital role of:
  • elevating brand identity through distinctive assets,
  • influencing perceptions to cultivate desire,
  • or enhancing customer experiences.

Breitling's Global Director of Brand Communication Laura Amarelle will be with us to talk about how to make a brand iconic using colour.  

Register today to gain insider insights on maximizing brand impact and gaining a competitive edge in a rapidly changing market.