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News & Events

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    Old age begins at 66, but six in ten say they are not looking forward to it

    Ipsos Attitudes to Ageing 32-country Survey Report 2025 - Elderly Couple Dancing at Home

    New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

    24 July 2025
  • Society

    For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it

    This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.

    24 July 2025
  • Corporate
    The Ipsos “New Way”

    The Ipsos “New Way”

    The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.

    10 January 2015
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