News & Events

Swiss confident in meritocracy amidst lower national concern for inequality

Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.

Politics: Citizen expectations related to government spending

“Swiss citizens show the lowest support in Europe for increased government spending”

Unlocking Brand Success in online trading

How Swissquote became a leader in online trading by shaping consumers’ expectations, harnessing context and communicating with empathy

Millennials and Gen Z less in favour of gender equality than older generations

Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.

Lives on hold: Intentions and Perspectives of Refugees, Refugee Returnees and IDPS from Ukraine – February 2024

This research, conducted by Ipsos in Switzerland for the United Nations High Commissioner for Refugees (UNHCR), is the fifth round of UNHCR intention surveys that explores the plans, perspectives, and intentions of Ukrainian refugees across Europe, internally displaced persons (IDPs) within Ukraine, and refugee returnees.

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.

Access to financial services

Consumers increasingly trust non-financial brands for their finance needs, pressuring traditional financial institutions to innovate.

Responsible AI: Blending Human Intelligence and AI

Optimism About AI's Potential

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

Populism remains strong

Ahead of a major global election year, many around the world back populist attitudes.