Promoting AI equity within farming industry - A qualitative study conducted in partnership with Syngenta
How to make AI tools desirable for all farmers?
The adoption of AI tools can be instrumental to help farmers increase sustainability and profitability of their operations. Farming industry has been adopting numerous digital solutions; yet AI seems to be raising doubts.
- What are the barriers linked to AI adoption in the farming business?
- Which benefits would be expected and relevant to help speed up adoption of AI?
- How will farmers deal with AI solutions when facing uncertain future?
- And how to make of AI an opportunity for more equity within the farming industry?
All above questions are treated in our Ipsos report which was written in collaboration with Syngenta.
The author(s)
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Jean-Pierre CarnevaleIpsos UU, Service Line leader, Ipsos in Switzerland
