Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
Ipsos, Global Creative Director, Arnaud Debia will hold an intervention during the conference highlighting the importance of people and social impact within brands and companies.