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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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Ipsos Encylopedia - Gamification
Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".
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Flair India 2018: Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
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Taking Responsibility - Ipsos in Switzerland and the Foundation Partage
A local CSR initiative. On Dec 14th, 9 of our Ipsos colleagues participated in half a day activity to support Partage, a foundation based in Geneva which is fighting against hunger and food waste.
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Ipsos Predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Ipsos Update – January 2018
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - December 2017
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.