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The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Exploring the landscape of patient-reported outcomes (PROs).
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Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
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Celebrating Ipsos Achievements at ESOMAR 2025
A look back at the highlights from Ipsos experts at the ESOMAR Congress.
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Ipsos Update – October 2025
Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Swiss against spending more in F-35 deal
This Ipsos study conducted in partnership with Le Temps shows majority of Swiss find F-35 cost overruns unacceptable and demand for transparency.
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Would You Want to Know? The Paradox of Early Cancer Detection
Read our new viewpoint and delve into the paradox of early cancer detection: how expanding screening methods – particularly multi-cancer early detection tests – while life-saving, pose considerations such as psychological impacts, false positives, and ethical dilemmas.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.