Healthcare

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

Harnessing Context, Empathy & Expectations.

Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.

In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.

48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.

Five reasons why the time to act for pharma is now.

The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.