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Demographic change

For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it
Demographic change Press release

For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it

This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.
Ipsos | Keys | Free Webinar | Society | Generations | Marketing
Marketing Webinar

[Webinar] KEYS - Talking about our generations

Join us for a new KEYS webinar on October 20!
Flair India 2018: Aspiration to action
Flair Publication

Flair India 2018: Aspiration to Action

In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
Flair Thailand 2015
Flair Publication

Flair Thailand 2015 Preserving Its Unique Versatility

Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
Ipsos Flair France 2013
Flair Publication

Flair France 2013 Shocks And Sanctuaries

“No commitment” could have been the title for 2013; advertisers (and not just telecom operators) certainly presented that option, as though in response to consumers’ mobile, versatile attitude, and their increasingly rapid decision-making. “France 2013, shocks & sanctuaries” expresses the new stakes better.