Market Research

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

Ipsos Strategy3 has been recognised for the fourth year in a row.

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.

Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.

Appointment

This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.

Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.

This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.