Market Research

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.

Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.

Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.

This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.

Exploring Swiss Telecom Brands: Ipsos in Switzerland has delved into the telecommunications market to uncover the intricate dynamics and opportunities within the sector.

Join Ipsos Switzerland for an exclusive webinar on September 12th to get an exclusive look into insights from the largest public survey ever carried out by Ipsos on its 10th anniversary, including Switzerland for the first time. This survey is based on 50 countries, 50,000 respondents and 5 million data points.

This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.