Market Research

Exploring Swiss Telecom Brands: Ipsos in Switzerland has delved into the telecommunications market to uncover the intricate dynamics and opportunities within the sector.

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

Join Ipsos Switzerland for an exclusive webinar on September 12th to get an exclusive look into insights from the largest public survey ever carried out by Ipsos on its 10th anniversary, including Switzerland for the first time. This survey is based on 50 countries, 50,000 respondents and 5 million data points.

This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.

In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.

Tips for delivering a great user experience.

A path to brand success.

The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.

Bright sparks and bold ideas.