Market Research

This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.

The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.

Join Ipsos experts to learn how you can leverage generative AI to be more innovative and create growth while avoiding pitfalls.

Get insights from a new Promarca / Ipsos study.

Empathy, Expectations, Context: the pillars of sustainable success. And the natural playground of Long Term communities.

Dans les 30 pays où l’enquête a été menée, le soutien à la protection des personnes transgenres contre les discriminations en matière d’emploi et de logement est très élevé, mais les avis sur d’autres mesures sont plus mitigés

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.