Home
Product Testing

Product Testing

Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

15.06.23

Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

25.11.25

Innovation News

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

08.10.25

Artificial Intelligence Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2

31.01.25

Ipsos | White paper | Innovation | Behavioural sciences

Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

01.09.22

Product Innovation Publication

Speeding Between the Gates

Accelerate and compound the impact of your innovations

23.08.22

Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals

Coronavirus Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

08.07.20

Innovation Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.

01.07.20

Product Testing Survey

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.

04.04.18

Product Development Survey

Ipsos Launches Sense*Suite to Guide Early Stage Product Development

Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.

06.09.16

1 - 9 of 10 items