Product Testing

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

The total product experience is driven by more than just sensory signals.

Accelerate and compound the impact of your innovations

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Be contactless, leverage technology, get social.

Socialised product evaluations via user ratings and reviews.

Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).