Society


Society Survey

‘Infrastructure part of the solution’; new global survey shows strong public backing for investment to aid recovery

Around the world, 79% of people believe that investment in infrastructure will create new jobs and boost their countries’ economies in the wake of the coronavirus pandemic according to a recent survey.
Society Survey

Global “Nation Brand” Ranking: Switzerland performs within the top-10

The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
Election Publication

Opinion Polls: A tour of the territory

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
Coronavirus Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
Coronavirus Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
Society Survey

Outside the U.S., Biden is the clear favorite

In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
Society Survey

Job loss is a concern for half of workers across the world

Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
Society Survey

European 5G survey: Europeans are positive, but disinformation looms and citizens call for action

Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.
Reputation Publication

Trust misplaced?

A report on the future of trust in media.