Society


Coronavirus Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
Coronavirus Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
Society Survey

Outside the U.S., Biden is the clear favorite

In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
Society Survey

Job loss is a concern for half of workers across the world

Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
Society Survey

European 5G survey: Europeans are positive, but disinformation looms and citizens call for action

Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.
Reputation Publication

Trust misplaced?

A report on the future of trust in media.
Society Survey

Global majority seeks trustworthy news but may be vulnerable to disinformation

Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
Society Publication

The COVID-19 pandemic eclipses climate risk

Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
Society Survey

The state of happiness in a COVID world

Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.