Sustainability

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.

This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

The voice of the consumers about sustainability we are capturing at Ipsos were getting louder and louder before Covid-19, and we see no reason this would change “the day after” the crisis.

Citizens want economic recovery actions to prioritise climate change.

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.

Consumer views on the second-hand market and sustainability in the fashion industry.

Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.

More than two in three say they’ve changed their behaviour because of climate change.

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …