By reaching participants through multiple survey modes, it is possible to achieve better population coverage and response rates – and be more efficient in terms of time and money invested.
A Mixed Mode design can also help to future-proof surveys by integrating newer data collection modes into traditional research approaches. Survey design can be modernised by matching the survey experience with individuals’ day-to-day media consumption and customer experiences.
We expect Mixed Mode research to become increasingly important now as markets emerge from the COVID-19 pandemic and Ipsos is currently exploring ‘contactless’ Mixed Mode.
This paper serves as an introduction to Mixed Mode research, collating key learnings from our experience to show how it can be integrated into survey design and the benefits and challenges this can bring.
[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.