Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

14.01.26

Society Publication

Ipsos Update – January 2026

07.01.26

Trends Survey

Ipsos Predictions Survey 2026

16.12.25

Insights Publication

Ipsos Year in Review 2025

11.12.25

Society Survey

Widespread nostalgia for the old days, with many saying things were better back in 1975

04.12.25

Trends 06.10.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Brands 02.10.25

Empathy: The new currency of Brand Connection

Mental Load 30.09.25

Mental Load in Danish Households

All content

Cases Publication

ARLA CASE: Ipsos creative testing helps shape high-performing campaign

How Ipsos’ early ideas testing strengthens both co-operation and brand development.

03.12.25
Society Publication

Ipsos Update – December 2025

Nostalgia, COP30, Security … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

02.12.25
Society Survey

What Worries Denmark? - November 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.12.25
Artificial Intelligence Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth

04.11.25
Society Publication

Ipsos Update – November 2025

Healthcare, Indulgence, Risk … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

03.11.25
Society Survey

What Worries Denmark? - October 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

02.11.25
Healthcare Survey

Low awareness of GLP-1s globally, but high in the most advanced economies

Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

10.10.25
Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

08.10.25
Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

06.10.25
Trends Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

03.10.25
Brands Ipsos Voices

Empathy: The new currency of Brand Connection

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

02.10.25
Inflation Survey

What Worries Denmark? - September 2025

Get your monthly insight into the most pressing reported concerns of Danish citizens.

01.10.25

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