Insights Hub

All content

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  Trends Survey

  Ipsos Predictions Survey 2026

  The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

  16.12.25
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  Insights Publication

  Ipsos Year in Review 2025

  Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

  11.12.25
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  Society Survey

  Widespread nostalgia for the old days, with many saying things were better back in 1975

  Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

  04.12.25
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  Cases Publication

  ARLA CASE: Ipsos creative testing helps shape high-performing campaign

  How Ipsos’ early ideas testing strengthens both co-operation and brand development.

  03.12.25
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  Society Publication

  Ipsos Update – December 2025

  Nostalgia, COP30, Security … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  02.12.25
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  Society Survey

  What Worries Denmark? - November 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.12.25
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  Artificial Intelligence Publication

  From Pixels to People

  Combining human empathy and artificial intelligence for brand growth

  04.11.25
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  Society Publication

  Ipsos Update – November 2025

  Healthcare, Indulgence, Risk … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  03.11.25
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  Society Survey

  What Worries Denmark? - October 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  02.11.25
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  Healthcare Survey

  Low awareness of GLP-1s globally, but high in the most advanced economies

  Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

  10.10.25
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  Reputation Publication

  The Reputation Council Report 2025

  Ipsos Reputation Council Report 2025

  08.10.25
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  Trends Survey

  Global Optimism Declines According to Ipsos Global Trends 9th Edition

  Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

  06.10.25