Our history

1975 - 1982

Ipsos is founded in Paris

Ipsos is founded by Didier Truchot in Paris, France.

In 1982, Jean-Marc Lech joins Ipsos and becomes Co-President alongside Didier Truchot.

Logo Ipsos 1975

1983 - 1989

Ipsos becomes n° 5 in France

Ipsos achieves a position as the 5th largest research agency in France

Ipsos Campaigns 1984

1990 - 1998

Expansion in Europe and in America

First acquisitions outside France; Ipsos becomes a European research company.

Ipsos expands to North America and Latin America.

Ipsos Campaigns 1997

1999 - 2010

A multi specialist organisation

In 1999, Ipsos is listed on the Paris Stock Exchange.

Ipsos Campaigns 2002

2011 - 2013

Synovate, a major acquisition

Ipsos acquires Synovate and strengthens its position in the market. 



The New Way

To assist its client with their changes, Ipsos launches its New Way programme.

Ipsos Foundation is created to support and implement educational programs for underprivileged children and adolescents around the world. 

Ipsos Campaigns 2014


40 years of existence

Ipsos adopts a new tagline “Game Changers”

Logo ipsos 2015

2018 - 2019

Total Understanding

Ipsos starts a new transformation project aimed at achieving faster growth: "Total Understanding".

Total Understanding campaign


Our campaigns through time