Cases

How Ipsos’ consultants helped generate buy-in to the organization through workshops.

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.

Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care

How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?

Discover how we helped Carlsberg secure future growth for the Jacobsen brand.