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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.
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WEBINAR: PersonaBots - Bring consumer segments to life with GenAI powered personas
Join us on October 24, where we will host a webinar that takes you through how Ipsos build PersonaBots and how they can increase the level of stakeholder engagement with your segmentation.
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WEBINAR: Signals GenAI - Actionable Social Insights, through 3 simple clicks
Learn how to generate insights from Social Media conversations.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.