Search
Market Structure
Understand your consumers, categories and competition.
-
Have the issues of climate change really been overshadowed by the pandemic?
The pandemic has made other significant issues step in the background. Using social intelligence in research for EDF, we scratch the surface and find out what people really feel about climate change.
-
Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
-
A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
-
Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
-
Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the beginning.
-
Ipsos Update - January 2022
Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.
-
A Year in Review: 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.
-
Five online shopping barriers UX can solve
Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
-
Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.