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Get the report: Learn about the most influential brands in Denmark
Google is the most influential brand in Denmark for three consecutive years. In our report you can learn more about what has put Google on top.
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COVID-19 INSIGHTS: Tourism and mobility
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around tourism and mobility.
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COVID-19 INSIGHTS: Health
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around health.
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COVID-19 INSIGHTS: Communication and media
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around communication and media.
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COVID-19 INSIGHTS: Finances and fears
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around finances and fears.
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COVID-19 INSIGHTS: Consumer Behaviour
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers.
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[PAPER] Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.