Cases


Cases Publication

HARIBO CASE: Portfolio optimisation for future growth

Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
Cases Publication

DANISH CROWN CASE: Key drivers and preferences for developing a portfolio strategy

Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
Cases Publication

SCHUR CASE: The Schur spoon delivers high performance in real-life testing

Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
Cases Publication

DANSKE BANK CASE: Developing and Exploring Impact of New Danske Bank Branding Campaign

How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
Cases Publication

BANG & OLUFSEN CASE: Mystery Shopping strengthen shop performance

Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
Cases Publication

CARLSBERG CASE: Brand tracking of hundreds of brands

Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
Cases Publication

NOVOZYMES CASE: Partnering throughout the entire innovation journey

Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
Cases Publication

CARLSBERG CASE: Developing a brand growth strategy

Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.
Cases Publication

CARLSBERG CASE: Demand space segmentation toolbox

Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.