The webinar has been held. Watch the recording below:
The COVID-19 pandemic has been a game changer for qualitative research which often relies on face-to-face interactions and encounters with consumers. At Ipsos, we believe that the need to stay close to and understand your consumers is more urgent now than ever. But how do we adjust to a new reality where qualitative face-to-face interviewing and observation is not possible?
COVID-19 has led us to accelerate the development towards digital solutions that started long before the outbreak of the pandemic. Join our webinar Wednesday the 17th of June, where we will inspire you on how to utilize different digital approaches to qualitative consumer research – also when face-to-face research opens up again.
Among other, you can learn about:
- Virtual workshops - tips and tricks on how to execute your own virtual workshop successfully
- Mobile consumer immersion
- Digital interactions
- Curation of existing insights and knowledge
The webinar will be held from 09.00 - 09.45 AM CET followed by a 15 minutes Q&A. Participation is free. You register for the session though the sign-up button at the top of the page.
[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.