Innovation & Knowledge

All content

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  Publication

  A little happiness goes a long way: How to grow a premium brand during a recession

  It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

  27.07.20
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  Survey

  “What Worries the World?”: COVID-19 is the biggest concern the fourth successive month

  Have concerns about coronavirus peaked?

  27.07.20
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  Publication

  A matter of fact?

  Practical steps for making Big Data work.

  24.07.20
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  Publication

  HoReCa’s Call to Action

  Seizing the on- and off-trade opportunities beyond the crisis.

  23.07.20
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  Survey

  Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19

  A quarter of people globally say they’re spending more on electronics, books and movies.

  20.07.20
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  Survey

  Soaring food prices: People say they're paying more amid COVID - here's why

  Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.

  15.07.20
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  Survey

  More countries show a rebound in consumer sentiment than a drop

  Globally, consumer expectations are picking up, but job confidence stagnates.

  13.07.20
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  Publication

  Signals #9: Understanding the coronavirus crisis

  This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

  08.07.20
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  Publication

  The role of culture in a global crisis

  Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

  08.07.20
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  Survey

  Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began

  Groceries and household supplies, utility bills top list of higher cost items globally.

  02.07.20
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  Ipsos Update Publication

  Ipsos Update - July 2020

  This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

  01.07.20
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  Publication

  Adapting product testing in challenging times

  Be contactless, leverage technology, get social.

  01.07.20