Innovation

Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.