Shoppers

Ipsos Update - December 2018
Ipsos Update Publication

Ipsos Update - December 2018

December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
The Evolution of Shopper Behaviour
Shoppers Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
African Lions: Who are Africa’s rising middle class?
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?