We offer global insights into the media and consumption habits of high income consumers and senior business decision-makers in companies via two syndicated, multi-country surveys: The Affluent Study (50 countries) and Global Business Influencers (23 countries).
The Global Business Influencer (GBI) study consists of a questionnaire completed by senior business decision-makers in 23 countries. Data is collected on the media they use as well as their level of involvement in different kinds of business-to-business purchasing. In addition, we ask them about travel and consumer habits, including ownership of luxury products.
The Affluent Survey targets people in the top 15-20% of households by income in 50 countries and asks about media usage, alongside a range of behavioural and product usage information.
In both cases, the studies are used by international media owners (TV networks, newspaper and magazine publishers) and media agencies to assist in decisions about which media to use to target these groups.
Ipsos Affluent Survey Asia Pacific
Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
Affluent Asia is the only upscale media tracking survey in the region., tracking the ever-changing realities of media audiences and consumption trends for the past 20+ years.
The survey benefited from major updates in order to remain at the forefront of media measurement surveys in APAC and globally. In 2019, the survey has gone through a major revamp exercise which includes expanding geographic coverage, enhancing target audience, harmonizing questionnaire with Affluent Europe, etc.