Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the population.

2018 Press Release Chinese

2018 Press Release English

2018 Launch Presentation 

The Ipsos Affluent Survey Asia Pacific (Affluent Asia) is the only upscale media tracking survey in the region., tracking the ever-changing realities of media audiences and consumption trends for the past 20+ years.

The survey benefited from major updates in order to remain at the forefront of media measurement surveys in APAC and globally. Since 2016, This include the ability to fully measure multi-platform content consumption online and offline. Further enhancement include the addition of mobile passive measurement technology to the survey in 2017.