Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:
The new normal:
Concretely, what is the impact of the crisis on key consumption categories? Where is online consumption behaviour most likely the stay?
Throughout the world, examples of new health-conscious behaviours are emerging. Is this the case for Hong Kong? We will share which types of new healthy behaviours can be observed in the city using real category examples.
What are Hong Kong consumers’ expectations on the local economy? Or on their travel plans? How do they assess the impact of COVID-19 on their income so far - or in the future - and who do they think is to blame?
Emily Lee, Director, Market Strategy & Understanding, Hong Kong