Maritess Turingan - Director, Brand Health Tracking, Ipsos in Hong Kong
Maritess is a Director and leading the Brand Health Tracking division in Hong Kong. With over 23 years of experience in market research, both agency- and client-side, including 16 years in Hong Kong, Maritess manages strategic research programs for leading global organisations, offering a consultative approach that adds value to clients' businesses.
Maritess specialises in brand and communication research with extensive experience in regional and global brand tracking and communication evaluation. Her expertise also includes customer experience, innovation, shopper research, and usage and attitude studies.
Maritess has strong account management experience and a proven track record of successfully building strong client relationships and partnerships. She has worked extensively across the Asia Pacific, European, and United States markets, overseeing various multi-country ad hoc and tracking projects.