We help media companies offering TV and/or video content to understand and exploit the size, composition and flow of their audiences between and amongst different stations and platforms. This data feeds into decisions on how best to maximise the appeal of video content to an audience and how to promote specific programmes to high potential viewers. In addition, the data is used for trading advertising inventory between media companies and media agencies buying on behalf of marketers.
For electronic audience measurement, Ipsos uses the next generation of meters, software-based with easy self-installation and minimal installation. Our MediaCell Smartphone meter is passive, insofar as we only ask people to keep their phones near them, switched on and connected to the internet. Our app-based solution adds minimal hardware cost to the television audience measurement. It is respondent-friendly and runs unobtrusively in the background, in-home or out-of-home, measuring the use of tablets and mobile phones as viewing devices as well as the participant’s ambient exposure to TV content.