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TOP 5 REASONS TO KNOW WHAT’S HAPPENING IN YOUR STORE
It can be easy to lose sight as to why in store analytics are so important to your store’s decision making process.
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Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones
Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
The adoption of universal healthcare coverage has opened the door to new and long-lasting partnerships between national governments and healthcare providers of all kinds. As growing economies in Southeast Asia seek to modernise their healthcare coverage, three countries stand out for their strong potential as key markets within the industry.
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The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.
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Applied Behavioral Science, The Sequel
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?
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An Efficient Alternative to Concept Optimization
We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.