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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
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ESG Priorities for Multinational Corporations
Meeting citizen-consumers where they are and addressing their needs
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Hong Kong Taking to the Road in Larger Numbers
Leisure has remained the main motivation for Hong Kongers to take to the road.
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Hong Kong Consumers: More Cautious As The Year Progresses
Hong Kong Consumers: More Cautious As The Year Progresses
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81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.