Search
-
Great Expectations - Are Service Expectations Really Rising?
Are service expectations rising? Check out the Ipsos blog for more on the relationship between consumers’ assessment of a service encounter and their perception of the provider afterward.
-
Ipsos Encyclopedia - Brand Equity
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
-
China Automotive Aftersales Industry
China's boom has meant dramatic growth in passenger vehicle sales, with its large population providing vast potential for continued increases in the future. These rising numbers mean growth in related industries, such as repairs and maintenance as well as auto finance, car beauty and modification, and secondhand sales.
-
[WEBINAR] Ipsos Affluent Survey Asia Pacific 2016 - Hong Kong
You are cordially invited at the 2016 Ipsos Affluent Survey Asia Pacific Launch.
-
[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness - Opportunities and Challenges in Asia (FREE for members)
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
-
Commercial Drones (UAVs) In Agribusiness - Opportunities and Challenges in Asia - M2M
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
-
Brands Don’t Buy Brands – People Do
Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
-
[WEBINAR]Breakfast Event: The Future of Influence, Recommendation & Purchase
You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".
-
Is VR The Auto Industry’s Sleeping Giant?
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
Is it time for a change? Some industries have been doing things in much the same way for decades, and that is still valid. For others, the “because we’ve always done it that way” philosophy needs updating. Technology is allowing companies to completely rethink their core processes, oftentimes in revolutionary ways that mean substantial cost savings, in streamlining logistics and gaining efficiencies. -
[WEBINAR]Breakfast Event: The Mystery Tour – Quick Service Restaurants
You are cordially invited to the event "The Mystery Tour–Quick Service Restaurants".