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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Happiness is receding across the world
New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Perils of Perception 2018
Global study highlights how our misperceptions about crime and violence, sex, climate change, the economy and other key issues.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.